ASICS KOBE STORE

Kobe, Japan | 2024

A new concept store in Kobe, the city of ASICS' origin and home to its headquarters, making this location particularly significant. The store’s unique geometry posed challenges in implementing the new store design concept, testing its flexibility to the limit. The result demonstrates the adaptability of the concept, successfully integrating modular fixtures, digital displays, and a seamless layout within a constrained space. The Horizon Concept, balancing tradition and innovation, is reflected through natural materials, open layouts, and immersive customer experiences, ensuring that the store aligns with ASICS' evolving retail strategy and brand legacy.