ASICS MEGA BANGNA STORE

Thailand | 2024–2025

A new concept prototype for ASICS, designed as a standard-size retail store within a mall. The store layout is adapted to mall regulations and carefully planned to navigate a challenging floor plan, including structural columns and regional retail requirements. The Horizon Concept integrates nature-inspired materials with open, expansive elements, balancing tradition and innovation. Featuring modular fixtures, integrated digital displays, and a flexible layout, the design ensures a dynamic shopping experience, while maintaining ASICS’ evolving retail strategy and sustainability goals.